Your theme, especially this year, should be to make yourself irreplaceable. How are you going to do that?

The design and visual communication field boasts over 55,000 different companies in the U.S. When you add freelancers, crowd sourcing, and the person who still has CorelDRAW, the competition is steep, especially for clients that may have more pressure than ever to watch the bottom line. Of course, if we lose work to the guy with CorelDRAW, we probably didn’t want that client anyway, but I’m just saying there are a lot of us out there.

So how do you #beirreplaceable? We’ve got a list of several great reminders, and we will be covering one at a time for the next few weeks. Short and sweet, and something for you to think about. Some of the topics will be:

1  Relationship King
2  Service Superstar
3  Industry Ally
4  Valuable Partner

NUMBER ONE: Relationship King

If your clients don’t think they or their needs matter to you, how will you #beirreplaceable to them? Close your email and pick up the phone. Send a (real) card on their birthday. Remember their name and spell it right. Know what hobbies they have or how many kids they have. Pay for lunch. Send them interesting links about business related items, or shows, or things they are interested in. Connect them to other clients when there is a good business match. Send them a holiday gift – maybe for an unexpected holiday. But more than anything be genuine. The little things matter, and if you do not know yet, relationships are king.

What are you doing to stand out and #beirreplaceable? Any of these things? What do you do in client relationships that has been most successful?

Learn your client’s “new normal”, because it’s not business as usual anymore.

Our clients’ businesses, and therefore our careers, have changed forever. Sure, we can attribute some of this change to the explosion of social media, lightning fast communication speeds, and the new economy. But the bigger and longer-lasting change is in the foundational nature of how our clients perceive and value design.

As you know, our clients are still under the same pressures as always, such as looking good to the boss or shareholders, being profitable, showing measurable success, and more. But the stakes are higher now; budgets are tighter. This applies to both them and us. So how do we become valuable in this new environment?

Our ability to show clients more strategy, metrics and research is more valuable than ever, and I think this is good for us. However, when we started our design businesses, these really weren’t key areas of focus, were they? Sure, we thought we’d need to create an occasional brief, do some client meetings or frankenstein some things now and then, but we didn’t count on having to stay on top of technology, designing in both print and online environments, doing more work for less money, and the list goes on. Now don’t get me wrong…I’m not complaining, just explaining. See, this is our “new normal.” In addition to design, we need to stay up on global innovation and pressures in order to remain relevant to our clients. Your clients’ businesses have changed, and they will continue to change faster than ever before. As their partner, you need to understand this and help them manage it. You need to understand their points of pain, and you also need to recognize where their industry is headed and brainstorm on keeping them on track going forward. Go to their tradeshows, read their trade pubs, visit their competitors’ websites, and gather info from their vendors and parallel industries. A few years ago, it was all about showing a process that gave value to design. The strategy was packaging that process and “selling” it to clients. Well, our process is more complex and valuable than ever and “selling it” requires showing value and results beyond just design. So talk to your clients and come up with ways of tracking success and understanding the new pressures they’re facing in this new economy. It will pay off for you, too.

#71 Busy or bad day? Like Grandpa said, your response is your responsibility.

Your Grandpa may not have said that to you, but it’s true. All too often we get going so fast that we tend to not see too far past ourselves. This often leads to us being a bit short, forgetful, or just obviously not present in a conversation or meeting. If you are having a crazy or even a bad day, YOU are in control of how that affects your interactions, whether they be with co-workers, clients, strangers, family or the FedEx guy. Does it really take that much extra energy to smile, write a simple greeting with your message, take a breath or be cordial? On the flip side, if you don’t take the time to be polite, the damage control could be way harder to deal with.

We are all guilty of this from time to time, so here are three things to think about:

1) At work, tell your co-workers if you are stressed out or having a bad day, mainly so your bad juju doesn’t mess with the environment and people know you’re aware of your ‘tude. Oftentimes, letting people know helps you relax and get over what’s bugging you.

2) Even if you are in a hurry, you have time to add a friendly greeting or signature to your emails. In fact, you could make a couple templatized greetings or signatures to help you stay in the green.

3) Smile. Look at someone in the eyes. Put your iPhone away. Just take a minute to really listen, hear and cordially respond back.

I’m not saying you can’t have a bad day, but treating others with respect is always the right thing to do.

Cameron Sinclair, an architect and founder of Architecture for Humanity, is a past TED Prize winner. His most recent talk gives a different perspective of the financial and construction meltdown through the “boom and bust” refugees. His presentation questions us with an undeniable truth: at the bottom of the matter, the most sustainable approach to work values human life and rights above all else.

In your work, where have you faced ethical issues? With your employees or employer? With your clients or coworkers? Tell us any stories or responses you have experienced.

It’s always interesting to me how things work in cycles. It wasn’t too long ago that everyone said, “You have to have a website; everyone who is anyone has one.” And to a certain extent, at least nowadays, that is true. Recently, you see the same thing happening with social networking. Do you have a Facebook page? A twitter account? Are you LinkedIn? And we see a lot of clients asking for those, just because everyone else has them. Ahh, peer pressure.

We do agree that our clients (and you) should make use of these various communication vehicles. However, like a website, it needs to be done for the right reasons and should be analyzed in the correct way. Otherwise, all social networking will do for you is drain your resources.

So, why do you want to do it? If it’s just to get a lot of followers, your efforts will produce little fruit. But if you use twitter to spark conversations about a particular area of interest, promote your culture and attract clients, if it’s for personal education or connection to certain topics, now you are talking something more strategic. But there are several rules of thumb that this will all always boil down to:

1) STRATEGY: What are your goals? What is your strategy? Does it work for your culture? Is it for customer feedback, more transparency, or research? Outlining your strategy enables you to measure success and know how and when to evolve.

2) CONTENT: Content is king! Without good content, your network will become stale. Have a plan. It can evolve, but have a plan.

3) CONSISTENCY: These forms of communication need consistent updating. If you don’t have a plan or the horsepower to update, reply, and interact, it would be better not to start at all. ( Also, a bonus rule of thumb: start small, then build. This will help you keep things consistent.)

If you figure out these three items for you and your clients, you are off to a great start.

In an upcoming post, we will talk about how to use social networking to build your business. In the interim, what has worked and not worked for you or your clients in this area?

#70 Today, stop and look at something differently.

Everyday we wake up, hit the snooze, workout…well, maybe…and make our way to our job. We go through whatever routine gets us going in the morning. Tea, coffee, check the email, and so on. We may have had this routine for several months or several years. So my question is, when is the last time you switched things up? Taken a different way to work? Went in early, or late (or on time)? Switched from coffee to tea, had pie for breakfast, pulled over to watch the sunrise?

If we think about it, routine permeates our lives. Sure, we may have crazy schedules that change from day to day, but we’ve developed certain ways of responding that have become habits. Maybe trying something new would change our the way we live and work for the better. Do you ever look at your work upside down?

Try these things for a new view: dust off your sketchbook. Or, sketch with crayons instead of pen or pencil. Actually take a lunch. (Some of you may, and for that you get a high five.) Share a project with someone. Take a walk. Work at Starbucks for a part of the day. Or, to look at your day upside down in a literal sense, lay on the floor to sketch or brainstorm. By doing these things, you’ll get an outsider’s view on your work life, and you’ll see much more clearly how you can improve things.

For starters, try this exercise. we will be posting more like this, so stay tuned!

It looks like a scribble. With a blank piece of paper and a pen or pencil, close your eyes and scribble all over the paper. Make the scribble as random as possible and scribble for as long or as little as you like. Open your eyes and look at what is on the paper. Now comes the fun part! Turn that scribble into something recognizable. Look at the positive AND negative space. Identify the shapes within the shapes. Recognize repeating patterns. Use you imagination and have fun! Thanks to pal Stefan Mumaw for exercise help - see more here.

What do you do to switch things up? We want to hear.

I would be willing to guess most of us think that a creative retreat is a good idea. Whether it’s just you or the whole team, it’s worth more than anything it would actually “cost” you while out of the office to take the time to recharge, get inspired, and to just have fun and be creative. Sadly, more times than not, it just doesn’t happen. Here are some thoughts to change that and help your retreat be successful.

1) PLAN IT
Just having the idea for a retreat or getting together with some Play Doh is not going to make your getaway successful. Plan it like you would a project. Set a goal, a strategy, a time line, and create a great structure to the day. Most importantly, get a date on the calendar so it actually happens, and plan your projects around it.

2) INCLUDE EVERYBODY
Once you have your plan, share some of your ideas with the team. Get their thoughts and suggestions and allow everyone to be a part of it in someway. If you have a big group, consider splitting the day up and let different people own different activities to help run the day. The more involvement and organization the better your retreat can be.

3) GET OUT OF YOUR OFFICE
Equally important to the agenda, planning and goal of the day is the location. Whenever possible, go off site. Some places may have a slight fee, so be creative with where to look if that is a hindrance. Consider a local park, library, community center, museum or favorite restaurant. If those aren’t right for the whole gig, add an extra little field trip to the retreat to foster team building. Consider bowling, outside creative assignment, or a great place to eat.

4) PRIME YOUR TEAM FOR INSPIRATION
Once you have the day planned, send out an agenda to all participants to get them excited. Additionally, depending on your goals, you can start promoting the day by asking questions, giving early assignments, or telling them what they need to do to prep. This will help all involved realize that this is a day to take seriously, but also one that will be fun.

5) ALLOW ENOUGH TIME TO DISCUSS, REVIEW, AND HAVE FUN
Like most things in life, your retreat will only be as good as you plan it. And a bad retreat will do more harm than good, so take it seriously. In fact make sure that you have all involved give you feedback on the day. Ask them what they thought, what they enjoyed and what they would change for your next one. Use those suggestions and ideas in planning your next retreat.

In the coming weeks we will share some activities for a retreat or creative exercise. Until then, tell us if you have retreats. If so what are some tips, or maybe some missteps from your experience?

#69 Have you done a personal inventory lately? Have you asked if there is something you want to do, change or learn? What is stopping you?

We think the hardest thing to do is the strive for balance: balance of your time, desires, dreams, work, friends, family, and the list goes on. In the day-to-day onslaught of life, it can be hard to even think clearly enough to see where you can improve. The sheer fact of the matter is that nothing will improve, though, unless you take some personal time to look at your life make a list of things that you would like to learn, change, or add.

Set aside some time this week to make your list. We recommend writing it down so you can visually see what you feel you’re missing. Then you can take a realistic look at those items and see how hard they would be to integrate into your life. Some may be be easier than you think to incorporate, while for others you may need to make some tough decisions. For those, you’ll definitely need to work out a plan for change, but in the end it will be worth it.

We tweeted recently ” The future you see is the future you get.” - Robert G Allen. So this may seem trivial, but make your list and start planning where you can work on changing or growing.

#68 Utilize your social media outlets for research. Ask your connections via LinkedIn, Facebook or Twitter. Also, think about Twitter as a search engine.

For some of you this will be old news. Or perhaps you have thought about it, but have yet to utilize your networking resources in this new way, as a research tool. Let’s say you’ve built a small (or large) army of connections on various social networking sites. Use them! Ask them a question or throw out an idea to see what kind of response you get. Your network will hopefully give back some honest opinions, insights, and other thoughts to consider. To make the most of it though, remember: be honest with what you’re looking for, participate if someone else asks you, and don’t get carried away. (No one wants to be your personal opinion survey).

Also, consider Twitter’s search function as a powerful tool to find live trends on any key word. To search, go to search.twitter.com. Type in your word and get ready for real time thoughts of what the masses are thinking. For more on this concept, read this article from Tech Crunch.

For more great Twitter thoughts, check out our last post on Twitter here.

How are you participating in your social networks? How are you using them? New business? Research? Or what else?

For some, working away from the office is no big deal. But what about for those of you who haven’t tried it yet? The good news is that it can work, but it does take some planning and flexibility.

The reasons for going remote are numerous. Perhaps you feel the itch in your office for some flexibility in this area, or maybe in this challenging economy you need to downsize and transition to having your employees work from home. Our particular scenario began when a member of our team got married and needed to move to where her husband was working. I was bummed to lose such a great friend and creative, but then we decided to try working remotely. It has worked out better than expected, and here are some things we have done and suggest:

1: Access, Access, Access
Creating a central online schedule such as a Google doc, iCal calendar, Basecamp, etc. is essential for open communication and tracking. Also, set up a VPN or a separate FTP to make sure all parties have easy access to files. The key is consistent communication and file transfer.

2: Say Hi Everyday
This may seem obvious, but daily face-to-face chats are a must. Using iChat or Skype, go over the day’s schedule, questions, and define expectations. It helps everyone feel like they’re part of both the culture and the day to day office happenings. Also, don’t downplay instant messaging: it’s a great tool for immediate check in.

3: Drab Won’t Do
For the remote worker, try to make yourself an inspiring work place. Is there some piece of the studio you can bring with you to feel a part of the team? Some favorite design posters to hang on the walls? Set aside a couple days to add creativity to your space. It will be well worth the investment.

4: Change It Up
Although a bunny slipper commute might sound nice, working from home can get stifling at times. Take walks, get coffee, read a new book, maybe even take a cat nap. Go to creative events (try your local AIGA chapter). Talk to your boss about sponsoring it or adding a couple magazine subscriptions as part of your employee package for an extra creative boost.

5: Keep the Conversation Going
In the end, make sure both parties talk about what is working and not working. It’s essential to talk about the smallest to the biggest concerns, as well as being open to a little change. This will only work if you commit to it; so be honest, flexible and ready to try something new.

Tell us what you think about working remotely, on either side of the equation. Or what suggestions do you have?