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When Google officially gained predominant (search engine) market share in 2000, the world wondered what they would do with such a vast audience. The answer?
Get more users.
While Google continues to (and should) consider itself primarily a search company, it has continued to increase its user base via its collection of communication tools, web apps, and mobile products. Of course this is no real surprise when one of the primary tasks of Google’s engineers is to create and implement new applications (via Google’s “20% Rule”).
The playground for this creative space is better known as the Google Laboratory, where popular products such as Gmail, Google Docs, Google Earth, and Google Maps (to name a few) were all birthed into existence. In fact, the Google Labs are spitting out new apps and reworking old ones at a rate that often makes it difficult to keep up. So, rather than have you waste a few hours (as I did) playing in Google’s playground, here are a few worthy of (seriously) considering putting to use.
Ever wonder how businesses show up on Google Maps when you do a basic Google search? It’s all dependent upon whether or not a business is appropriately listed via Google Places – Google’s local business center. Here’s why you this should be your first stop. It’s a free listing on Google!
Here’s the deal. Google’s algorithms are like the Coke formula, nobody “officially” knows what it is. However, those familiar with Google’s “ways” understand that Google gives preference to those who play by their rules and with their toys. Ready to play? Start here.
TIP: Be strategic about listing your 5 categories. List categories in which you believe might best match someone’s search string (i.e. Design Agency, Graphic Design, Creative, etc…)
NOTE: Many third-party services, such as DexKnows often list your business without you being aware. You might want to make sure you have control over what information and categories that are listed.
