
#64 Think about ways you can connect your clients with each other. There are some great opportunities for you to create deeper relationships.
We all feel good when someone recommends us to a potential client (and even better when it happens to be an ideal client or a great connection). But have you ever stopped to think about yourself as the connector? Consider your vendors and clients. Do you have one that can help another out? Perhaps their products and services will be mutually beneficial, helping them become more efficient or successful. Maybe it won’t work, but it could be within your power to create a strong and lasting partnership.
Take some time and think about how utilizing your network can benefit your clients. Don’t expect anything in return, but more often than not the result is a stronger relationship that will reap much more than you can imagine in the end. Whether it’s through email, LinkedIn, coffee, hosting a lunch or other social avenue, there are many ways you can do connect your amigos for the greater good.
Do you do this already? Any great stories of success? Failures? Let us know.


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A great reminder to be an active part of your network of friends/coworkers/clients. I completely agree and frequently find myself waiting expectantly to be introduced instead of being the connector. We can be a great asset to those around us if we ask good questions and listen frequently for opportunities for others. We’ve had a lot of success at Emma with matching agencies and clients looking for creative services using a lot of the ideas you’ve outlined here.
Thanks Matt. We think Emma is swell by the way. Great tool we highly recommend.